I’m always interested in ways to improve my blog’s ranking in search engines, you know, that illusive listing on the first page of search results, and the even more illusive number one listing amongst the millions of others.

Last night I thumbed through all the keywords that brought people to this site, and it’s interesting to see what people search for. I noticed, with little surprise, that articles that I specifically target at a certain audience does the best.

The landscape of search is constantly evolving, so I do a lot of reading to keep ahead of what is new in Google and Co’s land. A few days ago I stumbled across the Apogee Search Blog, which gave me a fresh perspective on search engine placements and website marketing based on how people search.

The Apogee Search Blog is run by a company of the same name who’s a SEO in Houston. The Blog is written from a unique perspective, because they use an interesting mix of paid search, natural search, actual media buying and ad exchanges to promote websites they are contracted to.

This article on search behaviour was a particularly interesting read after I looked at what people searched for when they found my site. It deals with what we think when we search and how the brain works and influences the keywords that we use.

In the world of search engine marketing and making sites perfect for search engines, it’s easy to forget the human perspective. But in the end, getting to number 1 on search results means keeping your readers minds in your mind.