As always, I’m a little behind – which could explain the 0 I have in my Google Toolbar, but just now when I accessed Google.com I realised that finally something has been implemented that should really have been there from the start.
As you know, PageRank is Google’s way of indicating the importance of a website relevant to it’s contents. For instance, my poor page doesn’t have any PageRank, because it’s not important to anybody for any particular reason, i.e., nobody links to it. In the world of PageRank, the more people link to your site, the more important it appears to be, because as the Google-bot goes about it’s business following links, it will hit your site often if it’s linked to often and thus, increase your PageRank – in case you didn’t know.
If unimportant or, heaven forbid, irrelevant websites link to yours, then it does nothing and makes no difference to your PageRank. So, if you’re writing about the environment and a website about cars links to yours, according to my understanding of PageRank, that won’t make a difference to your site, even if the car website has a high PageRank.
But I digress.
In the world of PageRank, I would have expected the origin of PageRank, Google, to score as high as PageRank would allow – in other words 10, right? But it wasn’t until today that I actually noticed (Was it there before? Am I slow?) that Google finally scored itself a PageRank of 10.
Previously, and I’m sure I remember correctly, Google.com only had a PageRank of 8, or was it even 7 – I remember, because when I started reading up about PageRank I paid attention to that detail and they defo didn’t have 10, because I was still wondering if Google themselves can’t score a PageRank of 10, then who can.
But now I ponder the question – did Google, after the recent rounds of PageRank adjusting actually score 10 because they did so according to their own rules, or was the PageRank for google.com artificially manipulated, or did they actually design the formula so that it would calculate that google.com had maximum PageRank?
It brings about interesting questions, such as how does the PageRank formula work (an answer worth possible millions, provided Google doesn’t know you have the answer), did Google manipulate it for their own website and how does that effect the rest of us to who PageRank actually means money?
I previously asked this question “Why do I need PageRank”. Well, I know for one thing, in Pay Per Post, the higher your PageRank, the better opportunities you can apply for. I, with my poor PageRank, am stuck at the bottom of the opportunities options, which doesn’t pay as well as the ones for higher PageRank people – so where the 5’s and ups can post for megabucks, my 0 and I are religated to small-small amounts.
So, PageRank is important in the realm of the web – he says as if he’s the first to realise this – and it has money attached to it. But does Google benefit from it’s own PageRank being 10, or are they just saying “Na na na na na”?
As always, Andy Beard is on the bleeding edge, following Google’s antics. If I blogged like him maybe I could gain more than 0 on my site. With all the penalties for interlinking, especially to those low rankings sites, the man is still accepting paid posts and he doesn’t have NoFollow on his comment links – bless his blogging soul. He also gives insights into his advertising policies and his approach, stating that he doesn’t sell PageRank – but will Google notice? His front page currently shows PageRank 4 on my browser toolbar, but he doesn’t care as he dumped his Google toolbar.
Meanwhile, over at SearchEngineWatch.com, long time friends of Google and themselves holders of new PageRank 8, Kevin Ryan is asking “Should You Join the PageRank Hysteria?” Hey, who’s hysterical – not me, I have and only ever had 0 on my PR, not like I was affected. But I guess if you’re PageRank 7 dropped to 4, then the question is relevant to you.
ProBlogger.net also has a take on Google trimming PageRank and the comments in this post are quite interesting. It seems as if the net has been shaken by our friends who do no evil and it will be interesting to see what the repercussions of this will be.
PageRank’s authority on determining the authority of web pages seems to be at stake here and Google seems to be doing whatever it needs to for it to be able to accurately do that. But in the world of scalable solutions this seems to be an upward battle, because computers aren’t quite human yet, so it’s difficult to apply a blanket formula to every single webpage out there. By chopping PageRank and sending out clear messages to hopefully mostly “guilty” blogs, are they hoping to hit some and influence the rest by scary stories of PageRank drops?
If that is the strategy, it certainly appears to be working.
I guess for me, PageRank 0 isn’t a big deal, but likely only because I haven’t been in the realm of higher PageRanks to see what difference they actually make. Maybe when I’ve tasted the higher ranks, I’ll have a better understanding of what the hoo-ha is about.